

.png)
From overthinking to unforgettable
I’ve always been obsessed with stories. And then it was time to rewrite my own. I was diagnosed with autism and ADHD at 14. That’s when things started to make sense. But it didn’t mean the world made room for it. People told me to tone it down. Be less intense. Less direct.
So I tried to play along. Smile politely. Be the “professional” version of myself. I started out as a copywriter in advertising. Then I packed my bags. Traveled the world. Wrote for Forbes. Covered tech events in the US. Interviewed legends like Guy Kawasaki and Seth Godin. And somewhere along the way, I became obsessed with personal branding, the real kind. The human kind. Still, my AuDHD kept showing up.
I had to fight, both myself and the expectations. But I also saw the upside:
-
a restless mind
-
a sharp eye
-
a brain wired for patterns, systems, and meaning.
I went deep into AI, LinkedIn, and design, the tools that help people say what they actually mean. So I started writing about this “special” brain. A few media spots later, I stood on the TEDx stage talking about autism and ADHD. The year after that, I hosted the whole damn event. Then came two books. And a final decision:
The thing I’d spent years trying to tone down? Was never the liability. It was the brand. Today, I help founders, speakers, and rebels across the globe do the same. Build a brand around the truth. Turn difference into demand. Create something real, and get paid for it.
Meet the team
Curious about the brains behind my work? I work with a tight team of experts, each one sharp, opinionated, and fully aligned. They also happen to be… me. Different roles, same brain. Let me introduce us.

Magali De Reu
Personal Brand Sidekick

Magali De Reu
Marketing Lead

Magali De Reu
LinkedIn Expert

Magali De Reu
Copywriter










