I was never supposed to write this.
At 14, I got diagnosed with autism and ADHD. For two decades I masked it, performing "normal" while my nervous system burned. People told me I'd never fit in anywhere like this. I believed them. By 30, getting fired felt like a personality trait.
Then I started letting bits of myself leak through. And those bits did more in a year than masking did in a decade. TEDx twice. Forbes. Two books on neurodivergence.
Then came August 2025. I walked out of a startup where I'd been hiding all over again. They owed me almost €100K. Losing myself in there hurt more than the money.
So I opened LinkedIn and published my first post. When you get screwed over for being yourself, you stop having much left to lose. One week later, a Netflix client. Two weeks later, €40K and 10K followers.
Whatever I'd stumbled into, it worked. So I kept doing it. Personality first, expertise second. Today I rank #1 for personal branding on LinkedIn worldwide.
When something works that well, you turn it into a method. Mine is the Personality-First™ Engine, the system behind 150+ solopreneurs whose audience outgrew their income.
They spent years telling me to write less like myself. Now that's the business.