Hi, I’m Magali.

and I make your authority obvious

I help consultants, coaches and founders become impossible to ignore, and easy to hire.

Recommended by Seth Godin, Guy Kawasaki and Lara Acosta
Magali De Reu, personality-first brand strategist
#1 personal brand strategist on Favikon

Personality first. Expertise second. That's how you get picked.

#1 Personal Brand Strategist on Favikon
150+ Personal Brands Built
$2.8M+ in client wins
$589K from inbound content engines
11M impressions in 2026 alone
2x TEDx
Former Forbes Contributor
Named a rising star by Jasmin Alic
Founder of The Obvious Yes Community

said about working with me

You are terrific, always insightful and well-prepared. A pleasure!
Seth GodinAuthor, This Is Marketing
Nice to work with you! You really brought it together.
Guy KawasakiAuthor, The Art of the Start
Magali overdelivered for my LinkUp community. She turns personality into a brand people remember.
Jasmin AlićFounder, LinkUp community
I’m so proud of you and your growth… you’ve been killing it here and it makes me happy to see you win and grow.
Lara AcostaLinkedIn creator and educator
Magali fixed my LinkedIn. Four new clients at double my rate, plus signed by Seth Godin’s agency.
Liz O’RiordanSurgeon, author and speaker
Magali is a ninja. A maverick. The smartest cookie you’ll ever meet. She gave me the confidence to go for a TEDx, and I beat off 102 other submissions to make the final 14 speakers.
Tessa Parry-WingfieldCEO, The Power of Words
Before Magali, my posts did 800 to 1,500 impressions and I thought that was just my ceiling. This week one hit 102K. Same me, same stories. What changed is how I show up.
Hannah SiegertszAI @ UL Solutions
She doesn’t teach people to become louder or more performative. She helps them become more unmistakably themselves. I’ve interviewed hundreds of LinkedIn’s top creators, and Magali’s episode stands alongside the very best.
Jeremy BennettPodcast host, LinkUp
A fresh breath of air in a space full of copy-paste gurus. If you get the chance to work with Magali, take it.
Richard Van der BlomLinkedIn algorithm researcher
Your personality-first method had my Art of Sell community hooked.
Richard MooreArt of Sell community
Magali has influenced how I run my business in some dramatic ways. I feel so grateful to work with her!
Vince PierriClient
Magali doubled her followers and made $100k from LinkedIn in 90 days. She knows how to make content pay.
Matt BarkerClient
Magali’s found the perfect balance between AI and personality first. She’s a legend.
Charlie HillsAI educator
what I believe

Expertise is the baseline. Personality wins.

Remember when your skillset set you apart? You got sharper every year. Clients came. Your calendar filled. You barely marketed, because you were too good to need to. But while you were busy kicking ass, AI crept in. And you never saw it coming.

Now everyone in your industry sounds the same. And you're stuck in a paradox slowly killing your revenue. Your experience grew, but your income didn't. AI saw to that. It turned your knowledge into a commodity. But it couldn't touch one thing. You. Not in a woo-woo kinda way. In the way buyers pay for. That's the kind of personal brand I help you build.

Apply to work with me

At 14, I got diagnosed with autism and ADHD. For two decades I masked it, performing "normal" while my nervous system burned. People told me I'd never fit in anywhere like this. I believed them. By 30, getting fired felt like a personality trait.

Then I started letting bits of myself leak through. And those bits did more in a year than masking did in a decade. TEDx twice. Forbes. Two books on neurodivergence.

Then came August 2025. I walked out of a startup where I'd been hiding all over again. They owed me almost €100K. Losing myself in there hurt more than the money.

So I opened LinkedIn and published my first post. When you get screwed over for being yourself, you stop having much left to lose. One week later, a Netflix client. Two weeks later, €40K and 10K followers.

Whatever I'd stumbled into, it worked. So I kept doing it. Personality first, expertise second. Today I rank #1 for personal branding on LinkedIn worldwide.

When something works that well, you turn it into a method. Mine is the Personality-to-Demand OS™, the system behind 150+ personal brands whose audience outgrew their income.

They spent years telling me to write less like myself. Now that's the business.

the system behind every brand I build

The Personality-to-Demand OS™

Three nodes. You install the first one once, then run the other two for as long as you want clients.

Person nodeFirst 2 to 3 weeks
  • 1Know exactly who you're for
  • 2Own an idea with your name on it
  • 3Make your offer the obvious yes
Publish nodeOngoing
  • 4Sound like you in every post
  • 5Never face a blank page again
  • 6Write content people buy from
Pull nodeOngoing
  • 7Get the right people in your DMs
  • 8Give them an easy first yes
  • 9Close without feeling salesy
receipts, not promises

Real people. Real results.

Screenshots clients sent me after we worked together.

Revenue win

A 22k gig from LinkedIn, Substack and DMs

Client message: just won a 22k gig from LinkedIn plus Substack plus DM.
Reach win

From 1 post to The Times

Client post: Magali got me to post about the time I cried as a surgeon, a journalist picked it up and now it is in The Times.
Lead win

4 qualified calls from 1 post

Client post: got 4 qualified calls booked from one post following the personality-first approach.
Revenue win

$14k collected from 1 post

Client message: an inbound lead from the first post using your frameworks became a client, about 14,000 dollars from one post.
Reach win

From 1,500 impressions to 102K on 1 post

Client post: before Magali my posts did 800 to 1,500 impressions. This week one hit 102K.
Lead win

A senior lead from Meta booked a discovery call

Client post: after my plastic surgery post a senior lead from Meta booked a discovery call with me.
Revenue win

15x ROI in 4 weeks: a €15K program sale

Member post: 15x ROI in 4 weeks. One post hit a nerve, a stranger booked a call, and signed up for a 15,000 euro group program.
Reach win

Impressions up 772%

Member impressions chart at 303,782, up 772.5 percent, climbing from when we started working together.
Lead win

Her first-ever inbound leads: 2 from 1 post

Member message: this post is the gift that keeps on giving, two inbound leads from it, never happened before.
Revenue win

Booked and paid within 11 hours of 1 post

Member post: 6 hours after my client result post she asked if I had open slots, 5 hours later she booked and asked how to pay.
Reach win

275K impressions in 28 days

Member analytics: 274,984 impressions in 28 days, up 12,467 percent, with posts at 131K and 86K impressions.
Lead win

34 webinar sign-ups in 1 week

Member message: 34 people signed up for my upcoming webinars in the past week, the content machine is working.
Revenue win

A $12K proposal and 2 discovery calls in 1 week

Member post listing a week of wins: two discovery calls from a personal post, a 12,000 dollar proposal sent, an inbound intro, and a podcast booking.
Reach win

868K impressions, up 569%

Member impressions chart at 868,095, up 569 percent, next to a thank-you message.
Lead win

A years-long lurker finally booked a meeting

Member post: meeting booked with someone who has been lingering on my LinkedIn for years.
Revenue win

A new client signed from last week's inbound

Member message: I signed a client Monday, the inbound from last week.
Reach win

Best post ever by being herself

Member post: highest impression post to date, I can be myself and it works.
Lead win

2 warm website leads from 1 post

Member post: yesterday's post got me 2 leads on the website, very warm leads.
Revenue win

First sale closed with Labrador's sales-call prep

Member message: I have just closed my first sale with Labrador's help in the prep for the sales call.
Reach win

63K impressions, 46K of them in 1 month

Member impressions chart at 63,656, up sharply in August, over 46k from the last month.
Lead win

An inbound lead from the very first post

Member post: got an inbound lead from the first perspective post I published using the Claude Cowork setup and the PLACE hook framework.
Reach win

747K impressions, up 628%

Member impressions chart at 747,055, up 628 percent, with the message: you keep pushing me Magali.
Lead win

Picked to lead a session at MIT

Member message: from my LinkedIn work I was asked to co-host a paid event, then picked from 700+ applications to lead a session at MIT.
Revenue win

First client signed

Member message: Guys, I have just signed off my first client!
Reach win

182K impressions in 7 days, up 1,251%

Member impressions chart at 182,071 in 7 days, up 1,251 percent.
Lead win

An invite to speak, straight from the inbox

Member post: just got an inbound lead to do an online talk next year.
Revenue win

Paid gigs and signed by a US agency

Comment from a keynote speaker: sign up to Magali's course, she helped me get gigs and get signed by a US agency in a few months.
Reach win

From 100 views to 7,000 after one new hook

Member email: the post had 0 interactions and under 100 views, I changed to the hook you made, 22 hours later 7,000 views and rising.
Lead win

A lead and 150% more profile views

Member post: I got a lead and over 150 percent increase in my profile views.
Reach win

First 50K post, and past 10K followers

Member post: hit my first ever 50k post and reached 10k+ followers this week too.
Lead win

A warm DM lead after the first post

Member post: after my first post I got a DM from someone who wants a resume rewrite.
Reach win

Best post ever: 9K impressions in 24 hours

Member post: my best performing post ever, approaching 9,000 impressions and 80+ likes in less than 24 hours.
Lead win

A flurry of downloads, straight from LinkedIn

Member post: since the start of the challenge a flurry of downloads, coming from LinkedIn and the featured section Magali roasted.
Reach win

82K impressions. Down to advice and tough love

Member impressions chart at 82,032, with the message: the growth is all down to Magali advice and tough love.
Reach win

From under 300 to 1,000+ impressions a post

Member post: second post over 1,000 impressions this week, after a year and a half rarely getting past 300.
pick your door

Ways to work with me.

Learn with me every day. Build with the community. Or build with me. Every door leads to a brand people pick.

start here

The Daily Email

What you get

A one-minute read every day on how to attract better clients with your brand, from someone who went from invisible to inbound.

Best for

Best if you want to learn how I think before you work with me.

grow together

The Obvious Yes Community

What you get

The membership for solopreneurs who want inbound from LinkedIn. Tools, weekly live workshops, my feedback and people doing the work next to you.

Best for

Best if you want structure, feedback and a room full of builders while you grow.

from €79/mo Join the community
for brands

Want to reach 46K founders, coaches and consultants? I partner with brands that fit what I teach.

Partner with me
#1
Brand strategist on Favikon
150+
Personal brands built
$2.8M+
In client wins
$589K
From inbound content engines
11M
Impressions in 2026 alone
2x
TEDx (speaker + host)
the newsletter

Personality-first branding. In your inbox. Every day.

One-minute reads on positioning, LinkedIn and how to attract better clients with your brand. Free, and written by someone who went from invisible to inbound.